Good parenting matters a lot when it relates to academic success. Quality school does matter a lot but good parenting helps children to adopt the quality of a school. Students at relatively weaker schools, who come from homes where parents are intimately involved in their children's education, do better in higher studies than children at better schools, who had lethargic parents. One probably remembers recently released Bengali feature film: Ramdhanu where 'Mitali Dutta' and her husband 'Laltu Dutta' (two characters of the film) got frustrated while admitting their child 'Gogol' to a reputed school. The beleaguered couple was running after a rat-race but eventually realized the importance of good parenting. Futuristic play schools in Kolkata like Genius Kids follow the same philosophy. Pupils spend less than 15% of their time in school so clearly parents matter more than a good school.

In the film, little boy 'Gogol' was enjoying horror tales that his grandmother told. He loved to go for a short trip to his mother's village while he was eager to know fishing tips from his grandfather. Intimation with family members helps 'Gogol' to learn the social bonding.

Genius Kids, one of the top-10 day care & reputed pre-school in Kolkata believes parental involvements such as checking homework, attending school meetings and events, talking about school activities at home have a more powerful impact on students' academic performance than anything. Doing this (parental contribution), parents are, in turn, indicating to their children that school is important. While parents keep in touch with what is taught in the class, it helps children get the correct answer or react perfectly in the class.

Kids tutoring centre in Salt lake emphasizes that parents should realize how important they are to their children achieving educational success. Sociologists often term good parenting as "family social capital". Sociologist Toby Parcel said, "Toddlers, kids or older teens who are just about to go off to college or work, yet family social capital is very important." Parents might matter even more when their children are below five. A parenting development centre of Kolkata with branches in Garia and Salt Lake teaches parents so that more attention should be paid to get parenting right rather than simply investing in schools.

Teachers make parents aware that they do not need to buy luxurious educational toys or digital devices for their kids to give them an edge. What they need to do with their children is to talk. A study published in the journal 'Pediatrics' said that that two-way adult-child discussion are six times as potent in promoting language development. KG activity centre of Genius Kids in Garia feels parents talking to their children give them a chance to try out language for themselves and also provide them the sense that their thoughts and opinions matter.

Children learning ABACUS in top pre-school of Kolkata are encouraged to talk about counting and numbers at home. Pre-schools often teach parents about the content of talking with kid because children who talk and listen about numbers and counting at home start school with a better mathematical knowledge. Renowned day care in Kolkata like Genius Kids believes youngsters do best when their parents help them with homework, emphasise the importance of education and attend school events. But at the same time Montessori training institute of Kolkata also warns parent not to be “helicopter parents” because they hover around and push them to achieve high academic standards.